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Business Quiz - 3

Which of the following are the characteristics of services?
i) Intangibility ii) Inseparability iii) Variability and Perishability iv) All of these

Which of the following are the functions of labels?
i) The label identifies the product or brand ii) The label grade the product iii) The label describe the product iv) All of these

Which of the following factors contribute to packaging's growing use as a marketing tool?
i) Consumer affluence ii) Self service iii) Company and brand image iv) All the these

Which of the following are types of promotional pricing?
i) Loss Leader pricing ii) Cash rebates iii) Special event pricing iv) All of these

What are the probable sources of channel conflicts?
i) Poorly defined roles and rights ii) Perceptual differences iii) Goal incompatibility iv) All of these

Which of the following is a type of wholesaler?
i) Brokers ii) Merchant wholesaler iii) Agents iv) All of these

Which of the following are distinctive benefits of sales/promotion?
i) Providing incentives to the consumer ii) Providing information to the consumer iii) Invitation for transaction iv) All of these

Which of the following can be called as form of direct marketing?
i) Telemarketing ii) Internet marketing iii) Direct mail iv) All of these

Which of the following are functions performed by advertising?
i) Lead generation ii) Awareness building iii) Comprehension building iv) All of these

Which of the following factors are considered while setting the advertising budget?
i) Advertising frequency ii) Stage in the product life cycle iii) Market share and consumer base iv) All of these


Answer Hint: One common word in all the questions

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