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Marketing Terms and Stock Market Quiz

Name the personality who coined the term "Marketing Myopia".
Theodere Levitt

What is known as "Demand Spilover"?
Sale of a product or brand in one country market generates demand in another country

Name the first Public Sector share quoted on the Bombay Stock Exchange.
Hindustan Petroleum Corporation Limited

Name the first women President of a Stock Exchange in India.
Omana Abraham of Cochin Stock Exchange

The stages of the product life cycle are
Introduction, Growth, Maturity and Decline

What are Brand names used to identify?
Product

Expand AIDA.
Attention, Interest, Desire and Action

Expand SWOT.
Strength,Weakness,Opportunities and Threat

What does a SWOT analysis determine?
The capabilities of the organisation

Marketing is all about?
Providing benefits

What is advertising?
A non personal paid form of communication

What is secondary data?
Data collected from published materials

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